Clear Edge: Strategic Insights for Business and Life

How to Create Viral Social Media Content: A Guide for Startups and Small Business Owners In this post, I'm going to share some helpful, actionable tips to grow your social media, breaking it down into STEPPS - an acronym coined by Jonah Berger in his book, Contagious: Why Things Catch On . Mr. Beast is possibly the world's largest YouTuber and has tons of great advice that I'll be blending into the content you're about to read. You don't have to be a social media pro, and you don't need to overcomplicate it at all. It's actually really simple. I break it down in my Mastering Social Media Blueprint - specifically for YouTube, Instagram, and TikTok. Regardless if you're wanting to grow an online or in-person business, I believe all the tools in this guide will specifically target each and every obstacle in the way of growing your business. Click Here to Get Your Free Mastering Social Media Blueprint! 1. Social Currency: Help Your Customers Shine Social cur...

The #1 Goal-Setting Mistake (and How to Fix It!) New Year’s resolutions are an exciting tradition, filled with optimism and the promise of a fresh start. However, many of us fall short of achieving them. Why is that? It’s not because our goals are inherently flawed or lack ambition. In fact, many people set SMART goals—specific, measurable, achievable, relevant, and time-bound. But even with these thoughtfully crafted goals, there’s one crucial step that most people miss. This overlooked step is inspired by Patrick Bet-David, an author and entrepreneur who outlines this concept in his book, Your Next Five Moves. The idea is not just to set goals but to create a clear roadmap to achieve them—bridging the gap between where you are now and where you want to be. Let’s dive into this strategy and how it can transform your approach to goal setting. The Missing Piece: Bridging the Gap Between Vision and Strategy Most people are either shortsighted, focusing only on immediate tasks, or longsi...